Fragrance 101

Everything you need to know before you buy, from how a scent is actually built to why two bottles of the same fragrance can smell a little different. No jargon, no gatekeeping, just the chemistry and craft explained plainly.

Deep dives

The science and craft behind every fragrance, explained one topic at a time

Understanding concentrations

The concentration of a fragrance, meaning how much perfume oil is mixed into the alcohol base, determines both strength and how long it lasts on skin. A higher concentration generally means stronger projection and longer wear, but not always. The quality of the formulation matters just as much as the percentage on the label.

2–5%
EDC
Eau de Cologne · 2 hrs
5–15%
EDT
Eau de Toilette · 4–6 hrs
15–20%
EDP
Eau de Parfum · 6–10 hrs
20–30%
Parfum
Extrait · 8+ hrs

Always check the concentration before comparing prices across stores. A “$7 per ml” EDT decant and a “$7 per ml” Parfum decant are not the same value.

Decants vs. full bottles

A decant is a small, hand-poured portion of a fragrance, typically 1ml to 10ml, sold by independent sellers who buy authentic full bottles and split them into samples. It’s the cheapest, lowest-commitment way to find out if a fragrance actually works on your skin before you buy a full bottle.

Decant / Full bottle
Typical size1–10ml decant · 30–100ml full bottle
Cost to try$3–$15 decant · $60–$300+ full bottle
Best forTesting skin chemistry · a confirmed signature scent
Shelf lifeUse within 6–12 months · 2–5 years unopened

We recommend decanting first on anything over $80. Fragrance reads differently on every person’s skin, and a $5 decant beats a $150 bottle of regret.